SENIOR RESOURCES

  • Erica West

"You Don't Look Your Age"



People who say this to you think they are complimenting you. But actually these “compliments” are a subtle form of discrimination.


“Seventy is the new sixty.” We’re not even aware of our negative perceptions towards aging. The idea that we are worth less if we don’t look young is ingrained in society. The Media provide misleading portrayals of older people by casting them as being depressed, lonely and grumpy. Advertisers constantly bombard us with advertising for anti-aging products, again reinforcing ageism! Unlike other forms of discrimination, we subconsciously accept ageism.


Fighting ageism begins with changing our own preconceptions. Embrace aging. Age is just a number!

© 2018 BY ERICA WEST HOMES

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